campaign overview

The year is 2075. Today's 15-22 year olds are 72-80 years old, and have reached old age. What will they be doing? How will they be living?
What will they be wearing?

Calvins.

Because Calvins are timeless, ageless, and never go out of style.
Calvins are forever. This is the premise of our campaign.

Our campaign targets today's teenagers. We'd like to think in 48 years, they'll still be living like it's 2017 ...and rocking Calvins while doing it.

#calvinsforever